The Learning Spot

July 11, 2022

How Major Brands Build Brand Affinity

WorkWave’s VP of Product Marketing, Chris Brasher, joins together with the Chief Sales Officer at Saela, Daniel O’Donnal, and the Chief Marketing Officer at Authority Brands, Heather McLeod, to discuss how to build brand loyalty, customer retention and more.

May 16, 2022

Key Strategies for Achieving Growth Without Raising Your Prices: A PCT Growth Webinar Recap

Business costs are on the rise and great quality technicians are harder than ever to come by. The struggle is real for small businesses who often feel like they’re in [...]

May 10, 2022

Do you know the cost of your missed calls?

Chris Brasher, VP of Product Marketing at WorkWave, joins the Pest Posse podcast to discuss practical and actionable advice on how to overcome the obstacle of missing calls and sales opportunities.

May 5, 2022

A PMP Workshop on Understanding the Impact of Customer Retention & How to Take Action Towards Growth

We all want to grow in sales and scale our businesses. But we’ve got to keep in mind that with increased sales comes increased client churn risk. In PMP’s workshop, “New Season, New Cancels,” representatives from various Anticimex divisions take a deep dive into the impact of customer retention as well as how to implement strategies for improving the overall customer experience. 

December 21, 2021

Sales and Marketing Master’s Class for Pest Control

How to build, manage, and motivate a sales team that not only performs at a high level, but delivers on your company’s brand promise with every interaction.

September 29, 2021

Stop Sending Calls to the Competition: How to Capture More Leads with a Third Party Contact Center

This week, PestPac and Slingshot hosted a webinar demonstrating the most effective ways for pest control companies to stop missing calls and start capturing more leads with Slingshot’s modern sales and customer support contact center.

September 23, 2021

How to Balance Growth in a Pest Labor Shortage

PCT hosted a webinar sponsored by Slingshot with industry growth expert Andrew Barrows, Chief Strategy Officer at Greenix and Scott Steckel, Director of Strategic Development at Plunkett's Pest Control. Together with Chris Brasher, Chief Revenue Officer and Chief Marketing Officer at Slingshot, the three spoke to strategies to balance sales and service during the current labor crisis.

August 16, 2021

How Pest Control Companies Can Leverage Others’ Success to Increase Revenue and Productivity

Last week PMP hosted a webinar sponsored by Slingshot with Dan Gordon, CPA, author, Pest Management Professional columnist, and founder of PCO Bookkeepers, as he revealed the secrets to improving efficiency, productivity, and revenue growth for pest control companies by measuring key performance indicators (KPIs) against other successful players in the industry.

August 9, 2021

How to Make Money and Keep Customers Happy During a Labor Shortage

In this webinar hosted by Landscape Management, Jeffrey Scott, Landscape Management columnist and industry consultant, spoke to the challenges facing many landscape companies in regards to the current labor shortage. He, and his guest speakers, Ted Lucia, Chris Vadrani, and Taylor Olson, shared tips and strategies to recruit and retain employees while still running a profitable lawn and landscape business.