Last week, PCT and Slingshot hosted a webinar master’s class on pest control sales and marketing with Steve Good, President at Good Strategies and former C-suite executive for a global pest control firm, and Cameron Beecher, senior account executive at Slingshot by WorkWave.
In regards to building a successful pest control sales team, Steve outlined several topics including:
- Strategy, structure, and people to mitigate the risk of falling short of objectives
- How to build and lead a successful sales organization
- Your brand is your promise
- The complexities of brand building in today’s world
Steve shared detailed strategies for elevating your pest control brand, motivating your sales team, and how to measure marketing success.
During the second half of the presentation, Cameron Beecher touched on the importance of partnering with a third party pest control contact center to help with sales and lead response. With 25% of sales calls coming in after hours, ensuring someone is available to take those calls and capture those leads will result in increased pest control sales. Slingshot by WorkWave provides 24/7 sales and customer support to keep pest control companies selling around the clock.