The Learning Spot
Articles, news, client stories, event recaps, and more. Check here to learn what's new and what's next in the home services industry.
January 15, 2021
A great strategy for selling annual services is to develop home maintenance subscription services. Subscription services lock your customers in and give you the opportunity to demonstrate the value of your regularly scheduled service. Once a customer has established a subscription with you, they are much less likely to switch providers if you are offering reliable service.
January 15, 2021
To build your business and secure its future, it is essential to develop pest control marketing for millennials. How can you attract millennials to your pest control services — and keep them? When marketing to millennials, pest control services should follow the five best practices below.
January 4, 2021
Customers tend to develop a deeper sense of commitment when they know they can have even their non-urgent questions answered promptly. An HVAC answering service ensures that your business has the manpower to make sure your customers feel well taken care of — and keep coming back.
December 16, 2020
Unlike other technology-enabled service providers that aren’t geared specifically toward home service businesses, Slingshot combines industry expertise with a fusion of service and software. The platform also integrates seamlessly with many CRMs and Slingshot CSRs are able to work within your CRM to provide real-time updates.
December 9, 2020
Look for a third party service that can work as an extension of your team. This means you’re in control when it comes to when and how much support you need from them. Slingshot, is able to provide full coverage sales and customer service for their clients. However, they also provide different coverage options that can be customized.
December 1, 2020
Approach your job listing the same way you'd approach a new client promotion — just as you're probably advertising your services, not your prices, you should look beyond the pay rate. The truth is, competing on price is usually a losing battle. There's always someone willing to pay less. There's also always a business willing to pay just a bit more to attract the best applicants.
November 18, 2020
Automation, specifically chatbots and IVR-to-text allows your staff, including your technicians, to service more customers at a higher quality. If a simple or common request can be taken care of via a chatbot in a short conversation, transitioning a customer onto a text platform can alleviate your staff for more urgent customer needs.
November 5, 2020
Customers who are happy with your services won’t always think to rate you on their own so don’t be shy about bringing it up. Add a review request on your customer receipts. Create a follow-up email that includes a link to a review page on your website.
November 4, 2020
As soon as you hear about a forecasted snow or ice event, let your crew members know they need to be on call. Texting is a great tool for instant, efficient communication. Make sure each team member understands their response role. Welcome their questions and provide quick, thorough answers.
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