Summer isn’t just for barbecues, pool parties, and sunburns—it’s also prime time for landscaping sales. The warm weather, longer days, and homeowner motivation to “finally fix the yard” all combine to create a golden window of opportunity for lawn care and landscaping businesses.
Whether you’re running a solo operation or managing multiple crews, now is the time to maximize every lead, upsell the right services, and make sure no opportunity slips through the cracks.
Let’s dig in (pun intended).
Why Summer Is the Sweet Spot for Landscaping Sales
If you’re in the landscaping or lawn care industry, you already know: summer is go-time.
Why?
- Homeowners are outside more and notice issues they’ve ignored all year.
- HOAs often ramp up enforcement in the warmer months.
- Curb appeal matters more with guests, barbecues, and real estate activity peaking.
- Weeds, pests, and heat stress require frequent intervention.
But just because demand is high doesn’t mean sales are automatic. You still need a smart strategy to stand out, and we’ve got tips to help you do exactly that.
Most Popular Landscaping Services in Summer
Some landscaping services are in demand year-round, but summer brings a unique set of high-priority needs. These are the services your team should be highlighting in every sales conversation:
- Mulching: Fresh mulch not only boosts curb appeal but also helps retain moisture and suppress weeds.
- Lawn Care: Fertilization, mowing, aeration, and treatment for drought stress become urgent.
- Weed Control: With warm temps come aggressive weeds—clients will want them gone fast.
- Pest Prevention: Grubs, ants, and other critters wreak havoc on healthy lawns.
- Landscape Design & Planting: Homeowners love to refresh garden beds or add new features.
- Irrigation Checks: Hot weather exposes irrigation problems quickly, and fixing them fast is critical.
Pro tip: bundle these into packages that align with customer goals (e.g., “The Backyard BBQ Prep Package” or “The Weed-Free Summer Plan”).
5 Landscaping Sales Tips to Maximize Every Opportunity
Whether you’re generating leads from Facebook ads, referrals, or Google searches, your ability to close is what determines how hot your summer revenue will be.
Here’s how to boost your landscaping sales without burning out.
1. Upsell Smart Add-Ons
Don’t leave money on the table. If someone’s getting weekly mowing, offer weed control. If you’re planting new flowers, offer mulch. If you’re fixing an irrigation line, offer a full system check.
Think of it like this: each job is a door, and every additional service you offer is a chance to widen that door into a long-term client relationship.
Simple upsell ideas:
- Mulch refresh with every bed cleanup
- Grub treatment with standard fertilization
- Flower planting with weed control packages
2. Offer Seasonal Deals (That Still Make You Money)
Discounts work, but only if they’re strategic.
Instead of offering generic price cuts, create season-specific promos that help drive urgency. People are far more likely to say yes when they feel like the timing is “perfect.”
Examples:
- “Free edging with any lawn mowing package this July”
- “Book by August 1 and get 20% off your first mulch refresh”
- “Summer weed control bundle—save $50 this month only”
Frame your deal as limited and seasonally smart. The perceived value goes up.
3. Use Cohesive Scripts Across Your Sales Team
Whether it’s your front office, sales reps, or field techs, everyone should be speaking the same language. Disjointed messaging costs trust and conversions.
Build simple sales scripts that hit:
- What the customer cares about (e.g., “Don’t let weeds ruin your summer BBQ plans”)
- The benefits of acting now (urgency)
- Your core service and easy add-ons
Consistency builds confidence, and it shows you’re a professional outfit, not just another mower-for-hire.
4. Make It Personal
Landscaping is about more than grass—it’s about how people experience their living space. So ditch the cookie-cutter approach and ask meaningful questions:
- “How do you usually use your yard in the summer?”
- “Any big events coming up at your place?”
- “What bugs you most about your lawn right now?”
These questions create openings for upsells, show genuine care, and differentiate you from competitors pitching the same generic services.
People buy from people, not pitch decks.
5. Outsource Your Inbound Calls Before You Miss More Leads
Summer is busy. You’re on the job, managing crews, or stuck in traffic between sites. That means missed calls and missed sales.
Outsourcing your call handling ensures every lead gets a fast, professional response, even after hours.
Partners like Slingshot can:
- Answer calls & chats in real time
- Qualify leads
- Book appointments directly into your CRM
Imagine being able to keep working without worrying if that missed call was your next $10,000 landscape install.
Bring the Heat This Summer With a Sales Strategy That Works
Summer doesn’t last forever. Neither does peak demand.
By leaning into upsells, creating time-sensitive deals, training your team with cohesive messaging, and outsourcing to handle overflow calls, you’ll build loyal customers that come back year after year.
At Slingshot, we help landscaping and lawn care businesses handle every inbound lead like it matters—because it does. If you’re ready to stop missing calls and start converting more customers, we’re ready to help. See how Slingshot can help you close more landscaping sales.
