In this webinar by Slingshot & PMP, pest control managers in marketing, call center operations, and accounting discussed what is needed from their teams to most effectively guide their company’s departments for future growth and profitability.
Marketing
Farrah Fulps, Director Of Marketing And Business Development at Arrow Exterminators, listed the top 3 ways she’s measures growth in marketing:
- Report utilization within your
CRM (Customer Relationship Management) - Missed leads & opportunities
- Channel Performance
Call Center Operations
Evan Unick, VP of Customer Solutions at Aptive Environmental discussed the top 3 things he wished his managers in call center operations understood:
- It’s about your people first
- Then look at your business
- Data, data, data. It must be used to drive your business decisions
Finance & Accounting
Pete Schopen, Owner at Schopen Pest Solutions, spelled out the top 5 financial concerns he faces as a pest company owner:
- Benefits
- Culture
- Overtime
- Sales
- Workman’s comp
Watch the Webinar
All three panelists gave excellent examples and tips to help pest control owners and managers effectively deal with the challenges in these three areas as they strive for growth and profitability. Watch the webinar recording above to learn more.
