Having a great website is the cornerstone of any company’s success these days. Pest management professionals from all corners of the world now realize the importance of investing in an all-in-one engagement platform to increase their web leads. Think about it this way. If you stick only to the good ol’ traditional offline methods, you’re missing out on opportunities. Why? Because your clients’ wants and needs are not exclusive to business hours.
Customers nowadays like to receive answers fast. If you can’t keep up, they’ll move on to a competitor that can give them what they need exactly when they need it. The right pest control website design will let you put your business on demand. Read on to learn how to create a professional site to convert your prospects into leads!
Creating a Professional and Effective Website: An Absolute Necessity
Here’s the thing with pests. They don’t wait until you can contact your local pest management professional to invade your house and lawn. That’s why all potential customers for this industry need professionals that can cater to their needs 24/7. That’s where having a great website with inbuilt customer assistance will come in handy. After all, about 25% of all sales opportunities take place outside of regular business hours.
While your customers understand you won’t show up to get rid of their vermin at three in the morning, they might sleep a lot better knowing they’ve found a company that sees them. They’ll value having you solve all their pest-control-related inquiries ASAP. How can you achieve that level of customer service? Simple. With the proper pest control and website design.
What to Include and Avoid in Your Pest Control Website
To stay afloat in business these days, you need to think outside the box. Having a professional-looking site with accurate information is important, but it’s no longer enough. What are you doing online to add value to your relationship with your customers? You need that “above and beyond” touch that will remind your current clients why they picked you while telling your prospects why they should buy from you.
A great example is ABC in Dallas, Texas — a home and commercial services provider specializing in pest control and lawn care. They’ve managed to differentiate themselves from their competitors with a simple yet effective website. Their secret? Enhanced customer communication. ABC has ditched the classic voicemail and implemented a new strategy for sales and customer support solutions. By providing real-time live quotes at all hours of the day, they’ve managed to increase their revenue significantly.
As you can see, creating a top-notch website with the right elements is the fastest route to entrepreneurial success. Such a solid sales base will skyrocket your pest control lead generation or your before you know it. Here are some of the main quotable service online strategies to complement your offline efforts and succeed in boosting your revenue:
Around-the-Clock Coverage
Your customers never sleep. Why would your sales team? Show your captive and prospective clients you’re dependable with a multi-channel contact center that allows fluid communication at all hours. It’s not as hard as it might seem. And no, you won’t have to stay up all night, every night, to make it happen.
- DO: Partner with an omnichannel response service that offers sales, support, and communications via phone, text, email, chat, and social media.
- DON’T: Increase hold times by neglecting your after-hours and overflow, sales, and customer support.
Customized Web Design
The internet is buzzing with websites for all types of industries. You need to stand out from the crowd. Make your pest control company’s site memorable and one-of-a-kind by investing in personalized web design and development.
- DO: Have a consistent color palette and offer a user-friendly experience.
- DON’T: Design cluttered pages with too much information and intricate landings with long loading times.
Search Engine Optimization
Help your customers find you by using the right words. A proper SEO strategy will exponentially improve your website’s traffic both in quality and quantity by boosting your exposure. It will help you hit your target audience by ranking you higher on their favorite search engines.
- DO: Create unique, relevant, and valuable content with the right amount of keywords and high-quality links.
- DON’T: Stuff your paragraphs with a nonsensical volume of keywords.
Copywriting
Search engine optimization is not the only way you can use words to enhance your content. Copywriting won’t increase your exposure per se, but it will help you keep your target engaged once they’re exploring your website.
- DO: Write digestible and scannable content to deliver your message efficiently.
- DON’T: Compose weak calls to action and generic communication.
Building a Site that Converts Visitors to Leads
There’s no point in building a top-level company if you have no one to offer your services to. That’s why you must manage your sales pipeline effectively from start to finish. An easy first step to increase your chances of success is directing traffic to your website and tracking your prospects’ progress. Remember, every lead can be captured, and every customer need can be served at any time of day!
Directing Traffic to Your Site
Don’t stop at SEO. Advertise your site through paid search and social media. Use blog posts, infographics, video, and all sorts of short and long-format content to maximize your impact. Unleash the power of conversation by creating a solid community that will help you achieve around-the-clock traffic and grow your pest control lead conversion.
Track Where Leads Come From
A well-rounded pest control website is not only a tool to attract prospective clients. It will help you analyze other parts of your sales pipeline you might be overlooking. A thorough lead follow-up will help you determine where your potential customers are coming from. This way, you can decide where and how you should advertise your services.
Get to Work and Boost Your Leads!
Pest control website design won’t grow your business overnight. However, it’s a remarkable way to reach your target audience and boost your pest control lead generation. To see results faster, invest your time and money in around-the-clock customer support solutions.
Slingshot by WorkWave serves 30% of the top 100 pest control companies. For less than the cost of a single employee, this omnichannel contact center solution can give your business an average 3x boost to customer conversion rates. Clients have seen a 25% increase in overall sales opportunities by adding after-hours and weekends and up to a 40% boost in annual sales. Request a demo and see it for yourself today!
